A Good Landing Page is one which tells the visitor in one sight almost everything.

According to me(based on the research I did), A Great Landing Page is one which meets the following:

  • Clear, loud and genuine message.
  • Keeps the reader on the page.
  • Has some sort of Graphical Representation.
  • Don’t Misguide.
  • Clarifies all the questions which a prospective customer would have.
  • Guides the prospect of the next step

Why You Need a Great Landing Page

With more PPC ad networks putting much emphasis on “Quality Score” and related pieces it becomes even more critical to have a great converting landing page. Here is a quick checklist that will help you to evaluate your landing pages and to make better ones if needed.

How To Make A Good Landing Page – Here’s Quick 5 Point Checklist

1) Call to Action Are you telling your visitors what to do or do you let them decide what they should do (most likely leave your website using the wrong exit)? The visitor needs to recognize immediately what the (landing) page is trying to sell him/her. Be careful not do over-do it, because you do not want your sales pitch to be lost in the middle of a freakin’ “image war.”

2) Match the look and feel of the existing website. Under no circumstances, a landing page should be entirely different in design than the rest of the site. Make sure all links to other pages of your website open a new browser window so that the landing page stays open at all times.
3) Place the Sales content above the fold. The fold of a web page is the point where a visitor would have to scroll down inside the browser window to see the remaining content of the landing page. Landing pages should stick to a 800 x 600 resolution to meet 99% of all screen resolutions still out there.
4) Content on Landing Pages. If you are using a sliced Photoshop image, there is not much that helps to determine the quality of your landing page. It is highly critical to have actual text content on your landing pages to help Google and the other PPC networks to “read” your landing page correctly and to assign a quality score.
5) Page Navigation. Make sure all links to other pages of your website open a new browser window so that the landing page stays open at all times.

Since the implementation of the Quality Score by PPC advertising networks, many advertisers have seen their minimum bid prices go through the roof because their squeeze pages do not meet the quality standards required nowadays. Especially Google Adwords requires that people clicking on those links have a “quality experience” when hitting the landing page of an advertiser.

A landing page needs to be considered a part of a website. Include a link to a “Sitemap” as well as a link to an “About us” page. This type of links apparently makes the impression that the landing page is really part of an overall website and not just an “add-on.”