But before we discuss the different options to enable selling of ads on your website, lets first discuss the different ad types. This will help you to understand which ad type you should place on your blog and which option would be best for you to choose.
Different Ad types
There are four common types of ads that are commonly used. Let us understand the different types.
1. CPC Ads
These are the most common types of ads where you get paid when a user clicks on an ad. This type of ad is common because it is mutually beneficial. Advertiser pays only their ad is clicked upon. When running this type of ad, you need to ensure that your ad is placed strategically, places where the user can easily click.
2. CPM Ads
Cost Per Thousands Ads are those ad types which are sold on the basis of number of views. You get paid whenever the ad is viewed. But the payout is low compared to CPC ads. But if you have high volume traffic, then you can earn good amount with CPM Ads.
Set Up Your Ad Using AdSanity- Top WordPress Plugins For Ad Management
A WordPress Ad Management Plugin will allow you to optimize your ad placement and make most of your advertising real estate. There are many WordPress based Ad Management Plugins that you can use. We recommend you AdSanity. It’s a beginner friendly WordPress Plugin that you can use to set up ads easily.
After installing AdSanity Plugin, the first thing to do is to go to Adsanity>>Create Ads and create an ad. There are many options for creating an ad. You can create a local ad hosted on your own blog, or you can create an ad served by an external ad network such as Google Adsense.
First thing you need to do is to write a title for your ad. This title will be used internally to identify this specific ad unit. Then you have to choose the size of the ad. You can place ads using Widgets. So, put the appropriate size for each ad unit.
If it’s a local ad, you can add a banner image yourself. Otherwise, you can paste the ad code you received from your ad network.
You can also group ads by creating ad groups. These ad groups can be inserted into sidebars and publications. You can choose the number of ads to display the total and select columns. This is especially useful when you want to display a bunch of ads in your sidebar.
Finally, click the Publish button to save your ad.
The plugin also allows you to set an expiration date for your ads. Just click the edit link in the meta-publication area and set an expiration date.