Conversions are the fuel that keeps websites alive. Your business entirely depends on the number of leads that you convert. Naturally, the higher your rate of conversion, the more money you make.

Need to increase your conversion rates? These 15 conversion rate optimization tools can help you get the job done, easily and painlessly.

Here are our curation of best CRO tools. Most of them are SAAS based tools that you can subscribe to on a monthly basis.

1. SimilarWeb

SimilarWeb can help you find your competitors. Take a look at your competitors’ sites and top-performing strategies, and learn how to improve yours.

2. Marketizator

Marketizator is a market research application that allows you to create behavior-based surveys that keep a tab on your visitors and gives you a detailed report on what your website visitors are doing on your website.

3. Owler


Owler lets you see all the details about your competitors. This application digs deep into competing customers, and even offline data.

4. Compete

Compete is a tool that has evolved specifically to address the concerns of competitors and demographers. It’s great when you do behavioral research and initial market research.

5. Alexa

Alexa is one of the oldest yet most effective business intelligence platforms. It helps you make better marketing decisions by looking at your traffic data across multiple platforms on the web.

6. SurveyMonkey

SurveyMonkey is one of the best resources available if you want to get direct feedback. You just need to ask them the right questions to get real-time feedback from your users.

7. OptinMonster

OptinMonster is one of the unique lead generation tool available on the web because it empowers you to create, run and manage your forms from one place. You get all conversion options within OptinMonster from a single location.

8. AB Tasty

AB Tasty is one of the most robust AB Testing applications out there on the market. You can create different versions of your product or landing pages and check each element of it within this tool.

9. Woopra

Woopra tracks anonymous and identifiable customers who explore and interact with your site, giving you unprecedented access to the psychology of your users.

10. CrazyEgg

CrazyEgg is ideal for mapping the general actions and attention of your users, making it an excellent AB test tool. Founded by Neil Patel, it is one of the oldest and advanced heat mapping tool available on the market.

11. User test

User Testing offers a suite of different services to test your site and user behavior and monitor the differences that appear.

12. Loop11

Loop11 is specialized in remote testing, which allows you to evaluate the functionality of your site remotely.

13. MouseFlow

MouseFlow is another heat mapping tool. Its uniqueness lies in allowing session replay, heatmaps, checking funnels, reporting of form analytics, and feedback campaigns.

It records the user’s behavior and gives you transparency as to why users do not fill out your contact forms. It can automatically record specific sessions of the user’s engagement behavior for your evaluation.

15. ClickTale

ClickTale is a user behavior application that helps you identify the intent, needs, and behavior of the user throughout the engagement process. Similar to Behavior flows in the Google Analytics, but more robust.

16. Google Analytics

Google Analytics, the free analytics tool has everything that you will need for your CRO needs. One of the critical CRO tools bundled it with is the Analytics A / B Test Percentage Change Calculator.

If you use a conversion rate software like Visual Website Optimizer or Optimizely, you will know that displaying percentage differences in your tests or knowing which variant won is not always (rarely) accurate. This tool allows you to export your custom variable data from Google Analytics and downloads it into the tool. It shows you the percent change in control of each variation for each statistic and goal.

17. Google Sheets

Google Sheets lets you create and collaborate on spreadsheets and central documents with your team, all for free. It allows easy sharing of data with your team members.

18. Asana

Asana is a tool for monitoring productivity and time that helps you stay focused on your priorities.

19. Pocket

Pocket can help you organize your search and your materials. Th tool is especially useful when you are doing research and trying to stay efficient.

20. Evernote

Evernote can help you organize everything. Optimizing conversion requires attention to many different areas at once, so it’s a great tool to stay on top of it all.

21. Adobe Target

Most traders want to test and target, but do not think they have the time, expertise or tools for that. Adobe has simplified it with one click.


With Yozio, organizations with mobile applications can quickly develop a deep understanding of their users and drive acquisition, engagement, revenue, and retention. So, if you have more users on mobile, this would be a great addition.


Python is a programming language that allows you to work quickly and integrate systems more efficiently.


You can use the data to make better decisions and motivate your team.

25. Confluence

Give your team a place to share, find and collaborate on the information they need to do their job.